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Our team lives to make
your business life simple,
so maybe you can actually
have a life.

Team: A perfect mix of "Brick-and-Mortar" meets "Web-and-Cloud."


Our Team: Meet the Tracker team

  • Joe Arenella

    Joe Arenella

    An admitted small business addict, Joe has started three successful companies over the past 30 years. He is the co-founder of Sign Tech International, a sign company based in Austin, Texas that started in 1997 with no capital and grew to over $10 million in less than 10 years. Prior to that Joe started Coastal Building Services in Orange County, CA, a janitorial company with over 100 employees that serviced buildings from San Francisco to North San Diego.

    Joe’s primary role in these businesses was sales management and systems development. His crazy passion for organizing businesses, creating marketing plans and designing tools and forms ultimately led to the creation of Tracker Systems.

  • Keith Lancaster

    Keith Lancaster

    Keith Lancaster has been developing software for more than 25 years, during which time he has brought a number of software products from inception to release. Over the course of his career, he has been a developer, requirements analyst, and architect, and has managed development, quality assurance, and software support organizations.

    Mr. Lancaster began developing software to support a commercial recording business he owned and operated in the early 1980s. He eventually left the audio industry to pursue a full-time career in software development, and has been a key player in a number of Houston software companies, including FutureSoft, Landmark Graphics, and Scalable Software. Before joining ShopTracker, he served as CTO for Compiled Logic, a company he co-founded.

    Mr. Lancaster holds BS and MS degrees in Electrical Engineering from the University of Houston, and currently resides in Houston with his wife of 26 years.

  • Garrett Lancaster

    Garrett Lancaster

    Although formally educated in electrical and computer engineering, Garrett discovered his real passion in the elegant problem-solving of software development. After using various programming side projects to help expense college, he decided to pursue web development full time upon graduation. Despite enjoying success as an independent contractor, the opportunity to form Tracker Systems and contribute to something more meaningful was too good to pass up.

  • Stephanie Stamm

    Stephanie Stamm

    Stephanie currently works as the marketing manager for, SA International’s eCommerce site. is home to Sign Tracker, along with thousands of images, textures, templates, fonts, and user-uploaded galleries. Stephanie and Joe have teamed up to get the word out about Sign Tracker, and are ecstatic with every new signup! When she’s not hustling Sign Tracker, Stephanie manages, organizes industry tradeshows, and manages SAi’s online presence. In her spare time, she likes to snowboard, snowshoe, bike, hike and climb the mountains surrounding her home in Salt Lake City.